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How do you put your logo on a 1688 product?

The simplest way is on the packaging: each piece in a neutral bag with your logo sticker, and a card with your logo inside. That is what Rabbit does on a batch of 20 pieces or more bought on 1688 and delivered to you, with the price shown before you pay. It doesn’t change the product itself.

By , founder of Rabbit · Updated November 9, 2026.

Brand is the third step of Rabbit’s staircase, after a test and a batch: test, batch, brand. This page is about that step: what Rabbit puts your logo on, when, and what it doesn’t do.

What does Rabbit put your logo on?

On the packaging, at Rabbit’s warehouse in China, piece by piece:

  • each piece goes into a frosted neutral zip bag, the smallest that fits;
  • a round sticker with your logo, 4 cm across, goes on the front of the bag;
  • a thank-you card with your logo and your text, 90 by 54 mm and printed on both sides, goes inside the bag.

A bag rather than a box: a bag is flat, so it doesn’t make you pay shipping on empty volume.

When does Rabbit offer it?

You find it on the product page in Rabbit, under Customization. Rabbit offers it only when four conditions hold:

  • the order is a batch of 20 pieces or more, not a sample;
  • the batch is delivered to you. Your logo isn’t offered on a batch sent to Amazon;
  • the product fits Rabbit’s largest bag, 50 by 60 cm;
  • the logo costs at most a quarter of your estimated profit per piece. On a product that leaves no profit, it isn’t offered.

For a US account today, an order of more than 3 pieces can’t be paid in dollars yet: its delivery is paid at the weighing, and that payment isn’t open in dollars. You can order up to 3 pieces, delivery included.

What does it cost?

Two parts, both shown before you pay: a price per piece, and a one-time part for printing your cards and stickers. Your first order with your logo waits for that printing, and the page says so. The cards and stickers then stay at the warehouse for 30 days and serve your next orders without a new printing charge. After 30 days, or if you change your logo or the text of your card, the next order pays a new print run. If you cancel an order after its printing has started, Rabbit keeps the printing cost and refunds the rest.

What if you don’t have a logo yet?

Type the name of your brand: Rabbit draws three logo proposals from it, in three styles, and the one you pick becomes your logo. You can also upload your own.

What doesn’t Rabbit do?

  • It doesn’t print or engrave your logo on the product itself, and doesn’t order a custom mold, color or box from the factory. Your logo goes on the packaging.
  • It doesn’t put your logo on a sample, or on a batch sent to Amazon.
  • It doesn’t register your brand, and doesn’t add a country of origin to the bag or the card.

Do you have to register your brand with the USPTO?

No. For the US Patent and Trademark Office, a trademark is a word, phrase, symbol or design, or a mix of them, that identifies the source of your goods. You are not required to register it: using it in commerce gives you rights, but only in the area where you use it. A federal registration gives you rights across the US, lets you use the ® symbol, and lets you record it with US Customs and Border Protection to stop imports of goods with an infringing trademark. If you live outside the US, you must file through an attorney qualified to practice before the USPTO.

Does a product with your logo still need “Made in China”?

Yes. US law requires every article of foreign origin, or its container, to be marked with the English name of its country of origin, legibly and in a place where the final buyer in the US can find it. Two cases matter for a brand:

  • If your packaging carries the name and address of a US company, yours for example, the country of origin must appear close to it, as in “Contents made in China”.
  • If your brand uses “USA”, “American” or the name of a US city or place, “Made in China” must appear close to it, in a comparable size.

Rabbit’s sticker and card carry your logo and your text, not a country of origin. Check that the product itself is marked before you order, and see it on the warehouse photos.

How does Rabbit buy from 1688 for you?

  1. Search. Send me a 1688 link, a photo or a few words: I search 1688 and AliExpress and show you what I find. You never read Chinese or talk to the supplier, and nothing I write to you is in Chinese. When my search finds nothing, a person in China searches for you.
  2. Price it. Before you order, I estimate the cost delivered to your door and your estimated profit on each sale. In the US, the import duties on goods from China are counted.
  3. Order. You order and pay in Rabbit, in dollars with a US account. Your first order doesn’t need a subscription.
  4. Receive in China. Your goods arrive at my warehouse in China. Every parcel is opened, checked and photographed, and you see the photos before it ships. If a piece doesn’t match, I offer a replacement, a credit or a refund.
  5. Ship. I ship to you, in the US or in any of the 23 countries I deliver to. A shipping quote is a ceiling: it can go down when the parcel is weighed, never up.
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For your exact situation: your accountant or a customs broker.