Test, batch, brand: how do you start reselling one product?

One product at a time, in three steps: test it with a sample or in your store, order a batch once it works, then put your logo on a batch. Rabbit buys each step on 1688 for you, tells you which step your product is on, and says so when a product isn’t worth it.

By Hussayn Delli, founder of Rabbit · Updated November 9, 2026.

Why start with one product?

Because your first product teaches you the most: how it looks in your hands, what it really costs delivered, whether people buy it. With one product, a mistake costs one sample. With ten, it costs ten. Rabbit follows each product on its own: two products can be on two different steps.

What are the three steps?

The words are the same everywhere you meet Rabbit: on the product page in the app, in My products, and in ChatGPT or Claude. When you ask your assistant where you stand, it answers for your product, with what is missing, for example a first sale.

What does “Test” mean?

Two ways to test, and you pick one:

• A sample delivered to you. One piece, to see and hold before you spend more. That is how most people start: how to order a sample from 1688.
• Your store, without stock. Rabbit puts the product in your store, and each sale becomes an order. Connecting a store isn’t open to every account yet. If it isn’t open to yours, you test with a sample.

When should you move to a batch?

Rabbit suggests a batch when your sample has been delivered, or when the product has sold 10 times in 30 days in your store. It suggests; it never forces. On 1688 the price per piece goes down with the quantity, so a batch can lower your cost per piece, and with it raise your estimated profit. You pay a batch’s goods when you order. Its delivery is priced on the real parcel once the batch is weighed and measured at the warehouse in China, and you pay it then, never more than the maximum shown in your quote. For a US account today, an order of more than 3 pieces can’t be paid in dollars yet: its delivery is paid at the weighing, and that payment isn’t open in dollars. You can order up to 3 pieces, delivery included. A batch goes to you, or to an Amazon warehouse. The transport to Amazon is quoted at the warehouse in China, once your batch is measured. Sending a batch to Amazon can’t be paid in dollars yet.

What does “Brand” add?

Your logo on the packaging of a batch. Rabbit only offers it when the product fits the bag the logo goes on, and the price is shown before you pay. Your product moves to Brand when you have paid for a batch with your logo.

Can you skip a step?

Yes. The steps are advice, not gates: you can order a batch without a sample, or a branded batch first. Rabbit moves your product to a step only on what really happened: an order paid, a product put in your store, a sale. Never on something said in a conversation.

When does Rabbit say no, or wait?

• Rabbit doesn’t put a product in your store if it leaves less than a minimum profit per sale after fees, before ads: €10 today, for stores that sell in euros. It tells you why and looks for another product.
• In the US list of the app, Rabbit only shows products with an estimated profit of at least $10 per piece: how that profit is calculated.
• One order stops at 5,000 pieces.
• Slowing down is a normal answer. A smaller batch, or no batch yet, is advice you can get.

Do you need a subscription for any step?

No order needs a subscription. In the app, when you order a batch after your first profit, Rabbit offers its Starter plan once for that product, with a button to order without it. One thing to count whatever the step: since the de minimis exemption was suspended, every shipment from China to the US pays import duties, a single sample too.

For your exact situation: your accountant or a customs broker.